Making Social Media Work For Your Business

Done badly, social media can be an unproductive distraction. Done correctly, social media has the power to:

  • Reach new customers by raising awareness of your brand.
  • Boost customer loyalty by keeping them engaged with your brand.
  • Provide valuable market information by tapping into your customers’ online conversations.

Staying Focussed
Tempting though it may be to establish identities on YouTube, Pinterest and everywhere else that offers free sign-up, the most effective social media strategies remain focussed. You don’t need accounts on every platform. I’ll look at your target audience and find out where they are. Usually Facebook, LinkedIn and Twitter are the places to be. Wherever your customers are hanging out, I’ll find them.

Profile Management
The best social media profiles post interesting content on a regular basis, interact with other relevant profiles and always replies to customer comments and posts. Worried you won’t remember to do all that? That’s what I’m here for. I’ll adopt your persona and manage your profiles for you.

Campaign Management
Facebook, LinkedIn and Twitter offer the ability to pay for adverts on the platform. In my experience these campaigns, especially on Facebook, can be very cost effective, enabling you to reach a wide but highly targeted audience quickly. When I first set up your profile or Facebook page, an advertising campaign will help rapidly build engagement in your brand, creating a snowball process that continues even after the campaign is over.
I can manage every aspect of your Facebook or Twitter advertising campaign, from designing the advert, to managing the budget.

Keeping An Eye On ROI
Social media management produces real measurable results. I’ll keep you updated on how I spend my time and your money with the help of graphs, tables, stats and probably a few pie-charts thrown in for good measure. I’ll even explain what they all mean to you.

Paul Keene vs DIY
Why pay me to manage your social media activities rather than do it yourself? Why didn’t you build your own website? Repair your own vehicles? Do your own accounts? Because it makes more sense to pay an expert to do something to a higher standard, in a shorter time than you could do it yourself. And that frees up your time to do what you do well – manage your business.

There’s a myriad of tactical ways to use social media to target your potential customers. Contact me if you’re looking to plan a campaign, or need someone experienced to manage your campaign and deliver great results.

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