Making Social Media Work For You
Done badly, social media can be an unproductive distraction. Done correctly, social media has the power to:
- Reach new customers by raising awareness of your brand.
- Boost customer loyalty by keeping them engaged with your brand.
- Provide valuable market information by tapping into your customers’ online conversations.
Tempting though it may be to establish identities on YouTube, Facebook, Pinterest and everywhere else that offers free sign-up, the most effective social media strategies remain focussed. You don’t need accounts on every platform. We’ll look at your target audience and find out where they are. Usually Facebook, LinkedIn and Twitter are the places to be. Wherever your customers are hanging out, we’ll find them.
The best social media profiles post interesting content on a regular basis, interact with other relevant profiles and always reply to customer comments and posts. Worried you won’t remember to do all that? That’s what we’re here for. We’ll adopt your persona and manage your profiles for you.
Facebook, Instagram, LinkedIn and Twitter offer the ability to pay for adverts on the platform. In our experience these campaigns, especially on Facebook, can be very cost effective, enabling you to reach a wide but highly targeted audience quickly. When we first set up your profile or Facebook page, an advertising campaign will help rapidly build engagement in your brand, creating a snowball process that continues even after the campaign is over. We can manage every aspect of your Facebook or Twitter advertising campaign, from designing the advert, to managing the budget.
Social media management produces real measurable results. We’ll keep you updated on how we spend our time and your money with the help of graphs, tables, stats and probably a few pie-charts thrown in for good measure. We’ll even explain what they all mean to you.
There’s a myriad of tactical ways to use social media to target your potential customers. Contact us if you’re looking to plan a campaign, or need someone experienced to manage your campaign and deliver great results.
We’re here to help – Call 07368 598810 or drop us a line today.