Fractional CMO for scaling B2B tech companies
Helping founders turn marketing into a predictable revenue engine.
Since 1999 | Series-A to Enterprise | Saas FinTech | RegTech | Public Sector
About
I’ve been working in digital marketing since 1999, when the internet was still beginning to reshape how organisations reached their customers.
Over the past two decades I’ve worked across B2B technology companies, government programmes and international brands, helping organisations build awareness, generate demand and create scalable marketing systems.
More recently I led global demand generation and digital marketing at a RegTech SaaS scale-up during a period of rapid growth following Series A funding.
Based in the UK, I work with organisations internationally across Europe, the US and other global markets.
Today I work with leadership teams to turn marketing into a predictable engine for pipeline growth and revenue.
What I Do
As a Fractional CMO, I work alongside founders and leadership teams to bring structure, clarity and accountability to growth.
This includes:
• Stabilising and scaling pipeline generation
• Sharpening market positioning and category narrative
• Aligning marketing execution with commercial targets
• Improving GTM strategy and performance visibility
• Structuring teams for sustainable scale
• Preparing organisations for funding, expansion or exit
This is not external consultancy.
It is embedded executive leadership focused on measurable growth.
How I Work
Fractional CMO Leadership
Providing senior marketing leadership to support growth, repositioning and commercial alignment. Working alongside executive teams to define strategy, guide execution and build scalable demand functions.
Growth Strategy & Market Positioning
Supporting organisations through periods of change, expansion or strategic reset. Clarifying market narrative, value proposition and go-to-market direction to strengthen competitive positioning.
Demand & Pipeline Transformation
Designing and improving demand frameworks to support predictable pipeline growth, enterprise engagement and long-term revenue performance.
Who I Work With
My work is focused on growth-stage B2B technology companies where marketing maturity must evolve to support increasing commercial expectations.
Typical partners include:
• Series-A to Series-C SaaS organisations
• FinTech, RegTech and trust-critical technology platforms
• Founder-led companies scaling towards enterprise markets
• Businesses requiring experienced leadership to stabilise pipeline and growth execution
I am most effective where marketing is expected to drive measurable revenue impact.
Case Studies
Global RegTech SaaS Scale-up
Led global marketing strategy during a period of rapid international expansion, supporting Shufti’s transition from SME-focused challenger brand to enterprise-oriented RegTech scale-up operating across EMEA, MENA, APAC and the Americas.
Directed the shift to structured account-based enterprise growth, establishing a scalable global demand engine aligned to board-level commercial objectives. Repositioned brand, proposition and go-to-market strategy to support engagement with larger regulated enterprises and complex buying groups.
Built and led a multi-regional marketing function spanning demand generation, brand, content, digital and marketing operations, creating the foundations for predictable pipeline performance and sustained commercial scale.
This transformation strengthened market positioning in a competitive trust-technology category and enabled the business to engage more effectively with enterprise clients across financial services, fintech, crypto and regulated digital platforms.
Commercial impact
• Supported rapid commercial scaling during international expansion across UK, US and global markets
• Built global inbound demand engine generating 800–1,000 qualified leads per month
• Scaled marketing-sourced pipeline from early-stage volumes to enterprise-ready maturity
• Delivered ~300% organic growth through structured SEO and content strategy
• Implemented enterprise ABM framework aligned to high-value target accounts
• Led global brand repositioning and enterprise go-to-market transformation
• Expanded marketing organisation capability to support multi-region growth
• Established performance marketing and reporting infrastructure aligned to executive decision-making
Leadership impact
• Partnered with executive team to align marketing with revenue growth strategy
• Introduced structured pipeline management and demand planning disciplines
• Built cross-functional alignment between marketing, sales and product
• Strengthened external market perception during scale-up phase
• Positioned marketing as a commercial growth driver rather than support function
“Paul was my partner for change during a period of major transformation, helping implement new branding, website and demand generation improvements across the business.”
— Lance Hood, CMO, Shufti
NHS Test & Trace
Head of Digital Marketing – National COVID Response (UK Government Health Programme)
Led digital marketing during a critical phase of the UK pandemic response, supporting national testing, tracing and NHS COVID-19 App adoption within a highly regulated and high-scrutiny environment.
Built and operated a national digital marketing function at pace, managing multi-million-pound budgets across search, social, display and strategic partnerships. Delivered structured performance insight to senior cross-government and civil service leadership.
ZF Group
Automotive Aftermarket Demand Programmes
Directed multi-market European demand programmes supporting leading brands within the ZF automotive aftermarket portfolio. Focused on technician influence, distributor ecosystem engagement and structured performance visibility across complex Tier-1 supply chain environments.
ZF Group is a global automotive technology and aftermarket supplier (2025 revenue €38.8bn; ~153,000 employees).
Department for Education
Head of Digital Marketing – National Recruitment Platform (UK Government Department)
Led digital growth strategy for a national education recruitment and careers platform, supporting large-scale adoption across UK state schools.
Delivered integrated acquisition programmes and performance frameworks that enabled over 250,000 monthly job searches and supported adoption by approximately 80% of state schools.
Sir Robert McAlpine (Founded 1869)
Digital Visibility & Market Positioning
Led strategic digital visibility and search positioning initiatives to strengthen engagement with emerging stakeholders and new market entrants across complex infrastructure and engineering sectors.
Sir Robert McAlpine is one of the UK’s leading engineering and construction groups, delivering major national infrastructure and commercial projects (latest reported turnover c. £940m).
Organisations I’ve Worked With
Start a Conversation
I work with leadership teams to support growth, repositioning and marketing transformation.
If you would like to explore whether there is a fit, you can schedule a short introductory conversation below.
