I build revenue engines, not marketing departments — senior strategy and AI-driven execution, without the headcount.
About
I have been working in digital marketing since 1999 — long enough to have seen every major shift in how organisations reach their customers. The shift to AI is the biggest of all, and it is the one I have leaned into most.
Today I use AI to build and run high-output marketing functions that previously required teams of eight to ten people. Not theoretically — I have done it. I built startmyclaim.ai from scratch: a live AI-powered consumer legal platform, designed, built and marketed by one person, in eight weeks.
My background spans B2B technology, global SaaS scale-ups, government programmes and major international brands. Most recently I led global demand generation and digital marketing at a RegTech SaaS business during a period of rapid growth following Series A funding.
What I bring to leadership teams is rare: 25 years of strategic marketing experience combined with the hands-on AI capability to deliver at speed, with a fraction of the usual overhead.
Based in the UK, working with organisations across Europe, the US and global markets.
Schedule a Conversation
Services
01
Senior marketing leadership alongside founders and executive teams. Strategy, structure, accountability and commercial alignment. Not external consultancy — embedded leadership with genuine skin in the game.
02
Clarifying market narrative, value proposition and go-to-market direction. For organisations in periods of change, expansion or strategic reset — strengthening competitive positioning ahead of funded growth.
03
Designing and improving demand frameworks for predictable pipeline growth, enterprise engagement and long-term revenue performance. ABM, inbound, performance and content — built around measurable outcomes.
How I Work
I start by understanding your commercial situation, marketing maturity and growth objectives. No assumptions, no pre-packaged frameworks — a clear view of what is working, what is not, and where the leverage is.
I build strategy and messaging directly from discovery. Positioning, narrative, channel priorities and a realistic roadmap — aligned to board objectives and grounded in what your market actually responds to.
I deliver. Using AI across content, demand generation, digital marketing and marketing operations — I operate at the pace and output of a full team, without the overhead. Embedded, accountable, measurable.
Who I Work With
My work is focused on organisations where marketing maturity must evolve to support increasing commercial expectations. I am most effective where marketing is expected to drive measurable revenue impact — not just activity.
Explore whether there's a fitCase Studies
Shufti Pro — Global RegTech Scale-up
RegTech SaaSARR growth: ~$3M → $20M · 3-year tenure · Post-Series A
Led global marketing strategy during a period of rapid international expansion, supporting Shufti's transition from SME-focused challenger brand to enterprise-oriented RegTech scale-up operating across EMEA, MENA, APAC and the Americas.
Directed the shift to structured account-based enterprise growth, establishing a scalable global demand engine aligned to board-level commercial objectives. Repositioned brand, proposition and go-to-market strategy to support engagement with larger regulated enterprises and complex buying groups.
Built and led a multi-regional marketing function spanning demand generation, brand, content, digital and marketing operations — creating the foundations for predictable pipeline performance and sustained commercial scale.
startmyclaim.ai — AI-Native Legal Tech
AI Start-upBuilt solo in 8 weeks · 0 developers · 0 legal staff · Full-stack AI operations
I built startmyclaim.ai to answer a specific question: can a single person, working with advanced AI, create and operate a fully functional business from scratch — without a team? The answer, proven in eight weeks, is yes.
The platform enables individuals to pursue consumer compensation claims and is live, growing and fully operational. It was built without writing a single line of code, without legal qualifications and without any external resource. AI was deployed across every layer of the operation — product, legal training, website, SEO, paid advertising, content and social — replacing what would typically require a team of five to eight specialists.
This was a deliberate experiment to push the boundaries of what AI makes possible when combined with senior strategic expertise. Everything is automated. Content is AI-generated and continuously optimised. The business runs.
The approach I developed to build startmyclaim.ai is something I now offer directly to clients: a structured, AI-accelerated capability for building new business functions, products or digital ventures at a fraction of traditional cost and time.
Government · Health
Led digital marketing during a critical phase of the UK pandemic response, supporting national testing, tracing and NHS COVID-19 App adoption. Built and operated a national digital marketing function at pace, managing multi-million-pound budgets across search, social, display and strategic partnerships.
Government · Education
Led digital growth strategy for a national education recruitment platform supporting large-scale adoption across UK state schools. Delivered integrated acquisition programmes enabling over 250,000 monthly job searches and adoption by approximately 80% of state schools.
Automotive · B2B
Directed multi-market European demand programmes supporting leading brands within the ZF automotive aftermarket portfolio. Focused on technician influence, distributor ecosystem engagement and structured performance visibility across complex Tier-1 supply chain environments.
Construction · Enterprise
Led strategic digital visibility and search positioning initiatives to strengthen engagement with emerging stakeholders and new market entrants across complex infrastructure and engineering sectors.
Organisations I've Worked With
Testimonials
Paul was my partner for change during a period of major transformation, helping implement new branding, website and demand generation improvements across the business. His strategic thinking and hands-on execution made a real difference to our growth.
Lance Hood
CMO, Shufti Pro
Contact
I work with leadership teams to support growth, repositioning and marketing transformation. If your organisation is at an inflection point, I'd welcome a conversation.
Typically a 20-minute call is enough to know whether there's a fit.
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