MARKETING DIRECTOR · B2B SAAS & REGTECH
B2B marketing that sales teams trust and boards can measure.
I led global marketing at Shufti Pro, a RegTech SaaS company, as ARR grew from $3M to $20M. I'm now looking for a permanent Marketing Director, Head of Marketing or Head of Demand Generation role in B2B SaaS, FinTech or RegTech. London-based, hybrid or remote. Available immediately.
Results
All case studies →$3M to $20M
ARR growth at Shufti Pro
800+
Qualified leads a month from the inbound engine I built
~30 to 185+
Company headcount during my time at Shufti Pro
80%
Of state schools adopted the Department for Education platform
ORGANISATIONS I'VE WORKED WITH
“When I started as CMO of Shufti in January of 2024 I was incredibly fortunate to have Paul as my partner for change… He is quick to diagnose root causes, formulate solutions, and manage implementation across diverse teams and vendors.”
About Paul Keene
Paul Keene is a London-based B2B marketing leader. As Marketing Director at Shufti Pro, a global RegTech SaaS company, he was promoted twice, reported to the US-based Chief Marketing Officer, led a 7 to 10 person global team and a £2.5M budget, and helped grow ARR from $3M to $20M. Before that he headed digital marketing for NHS Test and Trace and the Department for Education's national teacher recruitment platform. He is hands-on with AI: during a 2026 career break he designed and built Money Nose, an AI marketing analytics product.
Common questions
What roles are you looking for?
Permanent Marketing Director, Head of Marketing or Head of Demand Generation roles in B2B SaaS, FinTech or RegTech.
Where are you based?
London. Happy to work hybrid or remote, including for global teams.
When can you start?
Immediately. I have no notice period.
Let's talk.
If you're hiring for a senior B2B marketing role, I'd like to hear about it.