SENIOR MARKETING LEADERSHIP
Marketing leadership that pays for itself.
In marketing since 1999, from NHS Test and Trace to a RegTech scale-up that grew from $3M to $20M ARR. Bring me in as your fractional CMO, or get my judgement on your numbers every Monday.
No long contracts. 30 days' notice. The Monday List starts with a free month.
“He is quick to diagnose root causes, formulate solutions, and manage implementation across diverse teams and vendors.”
Sound familiar?
Money going out, no clear return
You spend on ads, an agency or content, but nobody can tell you which of it brings in sales.
A keen team with no senior lead
Your marketers work hard, but there is no one experienced to set priorities or check their work.
Growth that has stalled
What got you here has stopped working, and you need a plan before you hire or spend more.
Two ways to work with me
For growth-stage tech companies
Fractional CMO
Embedded senior leadership for Series A to C SaaS, FinTech and RegTech. Strategy, positioning, pipeline and AI-native marketing teams, a few days a week.
- Global demand engines and ABM
- Brand and go-to-market repositioning
- Rebuilding teams around AI
- No long contracts, 30 days' notice
For small businesses and lean teams
The Monday List
Every Monday, a short list of the changes most likely to win you more sales, read from your own analytics, ads and sales data. From £195 a month.
- Ranked by what each change should earn
- Your team makes them, or I do
- Month to month, first month free
Not sure what you need?
Answer up to three yes or no questions and see whether you need a junior hire, an agency or senior judgement.
Results
All case studies →$3M to $20M
ARR growth during my three years leading global marketing at Shufti Pro
800+
Qualified leads a month from the inbound engine I built
80%
Of state schools adopted the Department for Education platform
8 weeks
To build and launch startmyclaim.ai on my own, with AI
ORGANISATIONS I'VE WORKED WITH
Start My Claim
“When I started as CMO of Shufti in January of 2024 I was incredibly fortunate to have Paul as my partner for change… He is quick to diagnose root causes, formulate solutions, and manage implementation across diverse teams and vendors.”
Monday Notes
All notes →9 min read
What Does a Fractional CMO Cost in the UK?
8 min read
Fractional CMO, Agency or Junior Marketer: Which Do You Need?
9 min read
How to Tell if Your Marketing Agency Is Delivering
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About Paul Keene
Paul Keene is a London-based fractional CMO and the founder of The Monday List. He has worked in digital marketing since 1999. He led global marketing at Shufti Pro, a RegTech scale-up, as it grew from about $3M to $20M ARR, and headed digital marketing for NHS Test and Trace and the Department for Education's national teacher recruitment platform. He works with Series A to C SaaS, FinTech and RegTech companies, and with small businesses through The Monday List. Paul Keene and The Monday List are trading names of Vindivo Limited.
Common questions
What is a fractional CMO?
A senior marketing leader who works with you part-time, usually one to three days a week. You get board-level marketing strategy and leadership for a share of the cost of a full-time hire.
How I work as a fractional CMO →How much does a fractional CMO cost in the UK?
Most UK fractional CMOs charge between £750 and £1,400 a day. The total depends on how many days a week you need, and I agree a price with you after a free 20-minute call.
Full breakdown and cost calculator →What is The Monday List?
A weekly service for small businesses and lean teams. Every Monday I send a short list of the changes most likely to win you more sales, read from your own analytics, ads and sales data. From £195 a month, month to month.
See plans and prices →Who do you work with?
As a fractional CMO, growth-stage SaaS, FinTech and RegTech companies, usually Series A to C. Through The Monday List, small businesses and teams without a senior marketer.
Case studies →Fractional CMO, interim CMO or agency: what is the difference?
An interim CMO works full-time for a fixed period, usually to cover a gap. A fractional CMO works part-time on an ongoing basis and leads your strategy and team. An agency carries out the work, but rarely sets your strategy or manages your people.
Full comparison →How quickly can you start?
Fractional CMO work usually starts within two weeks of our first call. The Monday List starts as soon as you have given read-only access to your data, and your first list arrives the following Monday.
How do I get started?
Book a free 20-minute call. It is usually enough to know which service fits, and if neither does, I'll say so. The Monday List starts with a free first month.
Not sure which you need?
A 20-minute call is usually enough to tell. If neither fits, I'll say so.