Fractional CMO for scaling B2B tech companies
Helping founders turn marketing into a predictable revenue engine.
Since 1999 | Series-A to Enterprise | Saas FinTech | RegTech | Public Sector
About
I’ve been working in digital marketing since 1999, when the internet was still beginning to reshape how organisations reached their customers.
Over the past two decades I’ve worked across B2B technology companies, government programmes and international brands, helping organisations build awareness, generate demand and create scalable marketing systems.
More recently I led global demand generation and digital marketing at a RegTech SaaS scale-up during a period of rapid growth following Series A funding.
Based in the UK, I work with organisations internationally across Europe, the US and other global markets.
Today I work with leadership teams to turn marketing into a predictable engine for pipeline growth and revenue.
What I Do
As a Fractional CMO, I work alongside founders and leadership teams to bring structure, clarity and accountability to growth.
This includes:
• Stabilising and scaling pipeline generation
• Sharpening market positioning and category narrative
• Aligning marketing execution with commercial targets
• Improving GTM strategy and performance visibility
• Structuring teams for sustainable scale
• Preparing organisations for funding, expansion or exit
This is not external consultancy.
It is embedded executive leadership focused on measurable growth.
How I Work
Fractional CMO Leadership
Providing senior marketing leadership to support growth, repositioning and commercial alignment. Working alongside executive teams to define strategy, guide execution and build scalable demand functions.
Growth Strategy & Market Positioning
Supporting organisations through periods of change, expansion or strategic reset. Clarifying market narrative, value proposition and go-to-market direction to strengthen competitive positioning.
Demand & Pipeline Transformation
Designing and improving demand frameworks to support predictable pipeline growth, enterprise engagement and long-term revenue performance.
Who I Work With
My work is focused on growth-stage B2B technology companies where marketing maturity must evolve to support increasing commercial expectations.
Typical partners include:
• Series-A to Series-C SaaS organisations
• FinTech, RegTech and trust-critical technology platforms
• Founder-led companies scaling towards enterprise markets
• Businesses requiring experienced leadership to stabilise pipeline and growth execution
I am most effective where marketing is expected to drive measurable revenue impact.
Case Studies
Shufti – Global RegTech SaaS Scale-up
Led the transition from SME-focused acquisition to enterprise account-based growth during rapid international expansion across EMEA, MENA, APAC and the Americas. Delivered a full brand repositioning and built a global demand engine supporting sustained revenue growth.
Key impact:
Supported revenue growth from ~$3M to $11M+
Delivered sustained 50% year-on-year growth
Built inbound engine generating 800–1,000 leads per month
Scaled MQLs from ~40 to 300+ and SQLs from ~5 to 70+ per month
Delivered 300% organic growth through SEO strategy
Led global rebrand, enterprise GTM repositioning and team expansion
“Paul was my partner for change during a period of major transformation, helping implement new branding, website and demand generation improvements across the business.”
— Lance Hood, CMO, Shufti
NHS Test & Trace –
National Digital Response
Deployed into a national digital leadership role during a critical phase of the UK pandemic response. Supported large-scale public engagement programmes across search, social and digital partnerships within a high-scrutiny government environment.
ZF Group –
Global Aftermarket Demand Programmes
Directed international demand initiatives across multiple European markets for Tier 1 supply chain brands including ZF Group and its global portfolio. Focused on technician-led aftermarket engagement within complex distribution ecosystems.
Department for Education –
National Platform Growth
Led digital strategy for a national government teacher recruitment platform, supporting large-scale adoption across UK state schools and improving efficiency in national advertising investment.
Sir Robert McAlpine (Founded 1869) -
Digital Visibility Transformation
Led organic search and digital visibility initiatives to strengthen awareness among emerging industry stakeholders and new market entrants. Delivered structured SEO strategy and performance improvements supporting long-term brand recognition within complex engineering and infrastructure markets.
Organisations I’ve Worked With
Start a Conversation
I work with leadership teams to support growth, repositioning and marketing transformation.
If you would like to explore whether there is a fit, you can schedule a short introductory conversation below.
