MARKETING DIRECTOR · B2B SAAS & REGTECH
B2B marketing that sales teams trust and boards can measure.
I led global marketing at Shufti Pro, a RegTech SaaS company, as ARR grew from $3M to $20M. I'm now looking for a permanent Marketing Director, Head of Marketing or Head of Demand Generation role in B2B SaaS, FinTech or RegTech. London-based, hybrid or remote. Available immediately.
Results
All case studies →$3M to $20M
ARR growth at Shufti Pro
800+
Qualified leads a month from the inbound engine I built
~30 to 185+
Company headcount during my time at Shufti Pro
80%
Of state schools adopted the Department for Education platform
ORGANISATIONS I'VE WORKED WITH
“When I started as CMO of Shufti in January of 2024 I was incredibly fortunate to have Paul as my partner for change… He is quick to diagnose root causes, formulate solutions, and manage implementation across diverse teams and vendors.”
WHAT I'VE BUILT
Two proof points: scaling a SaaS company, and building an AI product.
RegTech SaaS · Marketing Director
Shufti Pro: $3M to $20M ARR
I led global marketing at Shufti Pro, reporting to the US-based Chief Marketing Officer, with a 7 to 10 person team and a £2.5M budget. We moved the company from SME challenger to enterprise RegTech scale-up across EMEA, MENA, APAC and the Americas.
- Inbound engine producing 800 to 1,000 qualified leads a month
- MQLs up from ~40 to 300+ a month, SQLs from ~5 to 70+
- 300% organic growth from SEO and content
AI product · Founder
Money Nose™: an AI marketing product I designed and built
In 2026 I designed, built and launched Money Nose, an AI tool that checks a business's website and Google data every week, ranks what to fix first in plain English, and on WordPress makes the approved changes itself. I used AI agents for the build, and ran the product, pricing, website and launch myself.
- 100+ checks across SEO, website, enquiries, tracking and AI search
- Free plugin listed in the WordPress.org plugin directory
- Owner approves every change; Google data stays read-only
Hands-on with AI, not just talking about it. The same approach goes into every team I lead.
About Paul Keene
Paul Keene is a London-based B2B marketing leader. As Marketing Director at Shufti Pro, a global RegTech SaaS company, he was promoted twice, reported to the US-based Chief Marketing Officer, led a 7 to 10 person global team and a £2.5M budget, and helped grow ARR from $3M to $20M. Before that he headed digital marketing for NHS Test and Trace and the Department for Education's national teacher recruitment platform. He is hands-on with AI: during a 2026 career break he designed and built Money Nose, an AI marketing analytics product.
Common questions
What roles are you looking for?
Permanent Marketing Director, Head of Marketing or Head of Demand Generation roles in B2B SaaS, FinTech or RegTech.
Where are you based?
London. Happy to work hybrid or remote, including for global teams.
When can you start?
Immediately. I have no notice period.
Let's talk.
If you're hiring for a senior B2B marketing role, I'd like to hear about it.